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Alliance Business Brokers, LLC, headquartered in Nashua, NH is a leading provider of Business Brokerage Services and Business Valuation Services throughout New Hampshire and northern Massachusetts.   Since 2002 we have performed hundreds of Business Value Analysis and marketed the sale of hundreds of businesses. We have the knowledge, resources, and experience to get the job done!

John Coto

Managing Member of Alliance Business Brokers, LLC


Mr. Coto has over 20 years of combined experience in business valuation, business sales, equipment appraisal, consulting, equipment lease and used equipment sales and brokerage. Previously, he was President of Mass Micro Rentals, Inc. of Woburn, MA, a provider of computer leasing services and pre-owned computer equipment sales to customers throughout New England. Mr. Coto has also held domestic and international sales and marketing positions at various companies in the electronic printer manufacturing industry. 

Professional designations and associations for John Coto, CBI, CMEA, include:


Certified Business Intermediary (CBI) by the International Business Brokers Association, the largest trade association of business brokers providing education in areas related to business valuations and business sales as well as professional designations.

Certified Machinery and Equipment Appraiser (CMEA) by the National Equipment and Business Builders Institute (NEBB Institute) CMEA’s are located throughout the United States and several foreign countries, and are used by banks, other lending institutions, CPAs, attorneys, business buyers/sellers and others to provide needed financial information for a variety of reasons.

Associate Member of the ISBA (International Society of Business Appraisers) 


John sold my produce distribution business quickly which is what I needed to do since I had to move back to my home country to care for family responsibility.
-Edward, former owner of produce distribution business, Nashua

We are really happy on how it all worked out. You were professional and great to work with. Thank you
- Ron and Maddie, former owners of a Distributor and Retailer of Pet Supply products and services, Greater Manchester


I appreciate your hard work in selling my business. I should have contacted you sooner.
-Chris, Environmental and Tank Testing Services, Greater Manchester


Our business was very unique and posed many different challenges that need to be address in order to have a successful sale. John from Alliance Business Brokers was honest, professional and a pleasure to work with. Through his diligence and hard work our business was sold. John went above and beyond what we expected and would highly recommend him
-Tom and Debbie, former owners of a specialty Hobby Store, Greater Manchester


We are so glad we found you. We tried unsuccessfully to sell our business on our own for over a year. You were professional and sold our business a lot faster than we expected. We will definitely refer business owners to you!
-Gerry and Inga, former franchisees and owners of a remodeling franchise, Greater Nashua


My head is still spinning because of how quickly you helped us sell our business. Gary and I are so happy that we decided to hire you to help sell our business. Also we were glad it was kept confidential until we were ready to announce it to our employees. We will be glad to refer you to anyone who wants to sell their business. In fact we already did.
-Gary and Theresa, former owners of an Auto Repair Center, Concord


John, thank you so much. It wouldn't have happen without you!
-Jeff, owner of 2 Pizza Restaurants, Concord and Manchester


You were very professional in the way you sold my business. I will be happy to refer business owners to you. 
-Jerome, former Deli Shop owner, Greater Manchester


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